In what is becoming a global trend, IDC found that Nokia uptake in Australia fell spectacularly from almost 50% in Q1 last year to less than 25% this year.

Its first quarter 2011 figures show that in just 12 months, Nokia has not only lost market dominance, its phone market share has halved: from 49.5 per cent in the first quarter of last year and 44.2 per cent in Q4, to just 24.6 per cent in the first quarter this year.

Perhaps even more scary for the people at Nokia, who are also jumping from their “burning platform”: Windows Phone 7 is actually dropping share year over year from the previous Windows Mobile.

Who is picking up the slack?

Why Apple of course, who have grabbed a third of the Australian market:

“We expected Symbian to decline steadily throughout 2011, however the pace of decline has exceeded all expectations, with the majority of would-be Symbian buyers heading to Apple,” Mr Novosel said.

Apple, meanwhile, is riding high with 31.4 per cent of the overall mobile phone market share in Q1, up from 18.8 per cent in the fourth quarter of 2010, and close to 40 per cent of the smartphone market.

IDC said Apple had become the top mobile device vendor in Australia for the first time, with nearly one third market share. Despite a 5 per cent year-on-year dip in the mobile phone market, iPhone shipments had soared 13 per cent in a quarter.

The reign may be short-lived however, with Android uptake surpassing even that of iPhone.  IDC expects Android to be the number one platform in Australia by the end of the year.

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Seth Weintraub

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