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Investors urge Nintendo to develop games for iPhone and iPad

Will Nintendo begin to produce titles for iOS devices? It’s a possibility if they take the advice of Tokyo-based Stats Investment Management Co, “Nintendo should try to either buy its way into this platform (smartphones) or develop something totally new.”

Bloomberg reports:

 “The rift highlights the dilemma President Satoru Iwata faces as consumers shun Nintendo devices to play games on iPhones, iPads and Facebook Inc.’s website. The flop of the 3DS debut prompted the company to cut prices 40 percent in Japan and 32 percent in the U.S., the first time the games developer has resorted to such a move within six months of a product’s debut.”

Historically Nintendo has made their stance clear on developing for platforms other than their own. President Satoru Iwata even went as far as saying the company would never develop for other platforms as long as he’s in charge. While their new 3DS handheld hasn’t received a great reception, investments Nintendo has made recently in the 3DS (competitor to Sony’s  Vita) portable device and Wii U makes it unlikely they will divert their attention to developing games for Apple devices anytime soon. This is especially true when talking about hallmark franchises like Mario and Donkey Kong. To provide these titles to iOS users would kill any incentive the company has to offer potential 3DS and Wii U customers.

That being said, the market opportunity is huge (just look how well Nintendo emulators do on jailbroken devices).  If the game-maker continues to lay eggs with its portable products, it might be forced to join up with Apple, or build a 3DS Android phone like Sony did with its Xperia Play.

At the very least Nintendo should build a generation-behind Emulator App like Atari’s Greatest hits.

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Avatar for Jordan Kahn Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & Electrek.co. He also co-authors 9to5Mac’s Logic Pros series.