Bluetooth headset maker extraordinaire Jawbone revealed earlier this year that they plan to bring a health aware electronic bracelet called Jawbone Up to the market later this year. Details on the interesting product have been very scarce, with just a handful of tidbits and press shots emerging since the product’s announcement in July. Now, we’ve secured the product’s full promotional video (right below) and all of the details… including a launch date.

We’ve posted all of the internal documents after the break, but here’s the summary:

  • The Jawbone Up uses sophisticated hardware and software to track user’s steps, distance traveled, pace, intensity level of movement, and calories burned throughout a day. In addition, the system intelligently breaks down a person’s active time versus inactive time. Perhaps the coolest feature within the device’s “Move” functionality is the ability to remind users when it’s time to get up and be active. This little bracelet can actually vibrate as an alert for the user to become active. Of course, a user reads all of the above information categories from their iPhone or Android device with a special Jawbone-built application.
  • Another focal point of the Jawbone Up’s iPhone integration is a very neat feature in their “Eat” category. The bracelet – along with the app – can learn what food is best for a user’s metabolism – and can create a custom diet setup for each user. As you can see in the promotional video above, a user can just snap a photo of each and every meal in order to get the “Eat” system rolling. In all, this “Eat” function promises to track your meals, measure eating responses, and improve your personal metabolism: all with the help of a comparatively (to gadgets) good looking bracelet and an iPhone app.
  • The third cornerstone of the Jawbone Up has to do with sleep. These sleep features are perhaps the Up’s most instrumental capabilities. The Up basically tracks everything about a user’s sleeping habits: hours slept, time to fall asleep, sleep phases/patterns, waking moments, and overall sleep quality. Within this sleep category, the most important and intutive feature is the “Silent Wakeup Alarm” mechanism. In order to allow a user to wakeup refreshed, the bracelet will send gradual vibrates to the user. Based on your natural sleep cycle, the feature will fully wake you up.

Jawbone said the Up would launch later this year, and the company is currently shooting for a September 25th launch of their intuitive and feature packed health-bracelet. We’ve also got the official sizing chart for the product (which may work with BlackBerry also) thanks to reader C.


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