A recent survey conducted by GoodMobilePhones.co.uk of 1,694 Brits aged 18 and over made waves with claims that as much as 22 percent of U.K. owners regret the purchase of iPhone 4S over battery life and jealousy of rival smartphones. What happened instead, research firm Kantar Worldpanel ComTech claims, was that the device went on to steal Android market share in the United Kingdom.
According to the findings of the research note, Apple’s U.K. handset market share in the quarter leading up to the end of October climbed to 27.8 percent, a 2.8 percentage point increase, while Android dropped from 49.9 percent to 46 percent. Looking only at October sales, Apple won a cool 42.8 percent of all handset sales during the month versus 35 percent of October sales for Android phones…
Mind you, if the GoodMobilePhones.co.uk survey is accurate and should unsatisfied U.K. iPhone 4S buyers return the device, Apple’s share in the country might diminish as a result. Another tidbit: three-quarters of iPhone 4S buyers had previously owned an iPhone and more than one in seven people, or fourteen percent, were upgrading from the iPhone 4. Apple was able to accomplish this feat in just two weeks as the handset went on sale simultaneously in the United States, United Kingdom, Canada, Australia, France, Germany and Japan on October 14.
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