The big May 7 uncloaking that revealed Research in Motion is behind the seemingly anti-Apple “Wake Up” flash mob from last week occurred on schedule, but not too many people appeared to care as the steam from the confusing campaign already ran its quick course.
The “Wake Up. Be Bold” marketing scheme unveiled yesterday at wakeupbebold.com by BlackBerry Australia & New Zealand, and it included a Star Wars-like running script read aloud by a narrator prompting viewers and listeners to “Wake up.” Now, less than 24 hours after the brains behind the campaign came to light, RIM announced a newly appointed Chief Operating Officer and Chief Marketing Officer—Kristian Tear and Frank Boulben, respectively.
- It looks like RIM might be behind the ‘Wake Up’ campaign (9to5Mac.com)
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