Live from the D10 conference in California, Apple’s CEO Tim Cook just noted onstage that the company sold 2.7 million Apple TVs in just the first few months of this year. The last time we received official numbers from Apple, it reported 1.4 million units for Q1 and sales of just 2.8 million for the entire previous year, which means Apple is on track to double its Apple TV sales this year. Cook’s comments, as reported by The Verge:

Tim: You know, very uncharacteristic of us, we’ve stayed in the Apple TV product. We’re not a hobby kind of company as you know. Our tendency is to do very few things. And, if something creeps in and isn’t a big success, we get it out of the way and put our energies on something else. Apple TV though, you see what we’ve done. We’ve stuck in this. It’s not a fifth leg of the stool. It’s not the same size as the phone or Mac or tablet business. But last year we sold a little less tan 3m Apple TVs… This year, just in a first few months, we’ve sold 2.7m… This is an area of intense interest for us…

FTC: We use income earning auto affiliate links. More.

Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & He also co-authors 9to5Mac’s Logic Pros series.