Chief Executive Officer Tim Cook just clarified, during Apple’s fiscal Q4 earnings call, that the iPad mini is not a 7-inch tablet because Apple does not “think they’re good products.”
Cook specifically stressed the 7.9-inch screen size of the iPad mini provides 35 percent more screen area than the 7-inch competition:
“(…) referencing all comments Steve made before about 7-inch tablets: Let me be clear, we would not make one of the 7-inch tablets. We don’t think they are good products, and we would never make one. Not just because it’s 7 inches, but for many reasons. One of the reasons…is size. I’m not sure if you saw our keynote. The difference in just the size between 7.9—almost 8—versus 7 is 35 percent. And when you look at the usable area, it is much greater than that. You know, it is from 50 percent to 67 percent. The iPad mini has the same number of pixels as iPad 2 does. You have access to all 275,000 apps in our App Store. So, iPad mini is a fantastic product. It is not a compromise product like the 7-inch tablets. It is a whole different league.”
Follow 9to5Mac’s live blog for more minute-by-minute details from the call.
- Apple announces Q4 2012 earnings: $36B revenue, $8.2B net profit, 26.9M iPhones, 14M iPads, 5.3M iPods, 4.9M Macs (9to5mac.com)
- Apple live streaming today’s iPad mini event on the Apple TV (9to5mac.com)
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