During Apple CEO Tim Cook’s scheduled presentation at the Goldman Sachs Technology and Internet Conference this morning, the executive was asked about the company’s strategy acquisition.

While noting that Apple continues to acquire a company approximately every other month, Cook also said that Apple has looked at acquiring larger companies. We can only guess what companies Cook is referring to, but he did say Apple would continue to look at acquiring larger companies.

Cook’s full quote on acquisition strategy and larger acquisitions is below:

Look at the last three years. We’ve averaged about an acquisition every other month. The kind of companies that we’ve purchased have been companies that either have really smart people and or IP. Generally speaking, in many cases, we’ve taken something that their working on and moved the skills to work on something else. We bought a company called ‘PA Semi’ a couple years ago. We were in the process of creating the engines in [iOS devices]. These were an incredible group of guys. We’ve done many many others that are similar in nature to that. We will do more of those. We’ really like to control the primary technology. In terms of large acquisitions… we have looked at large companies. In each case, it didn’t pass our test for various reasons. We will look again, I’m sure we will. I think we have the management talent and depth to do it. We don’t feel pressure to acquire revenue…we want to make great products. Cash is not burning a hole in our pocket.

FTC: We use income earning auto affiliate links. More.


Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author