Report: Apple loses share to Android in Q1 but maintains lead in tablet market

Research firm Canalys is out today with its latest report tracking worldwide smart mobile device shipments for Q1 with Android accounting for almost 60% of smart mobile devices shipped by OS. That’s compared to a 19.3% share for Apple and approximately 18.1% for Microsoft. Keep in mind Canalys’s report also includes notebooks, in addition to tablets and smartphones, which account for the majority of Microsoft’s share. When looking at tablets alone, Apple continued its lead with 46.4% share in the quarter, although Canalys warned Apple “lost share to its Android-based rivals for the third consecutive quarter.”

Though Apple continues to lead in the tablet space with a 46.4% share, it lost share to its Android-based rivals for the third consecutive quarter. ‘Spearheaded by Google and Amazon, the commoditization of the tablet market has happened far quicker than that of the wider PC market,’ said Canalys Senior Analyst, Tim Coulling. ‘Profit margins are being squeezed and vendors without a low cost structure will find it hard to compete. A solid range of must-have accessories and a software and services strategy are vital as vendors will increasingly need to make revenue around their devices.’

When it comes to smartphones, the report has Android at roughly 75.6% of shipments with around 32% of those shipments coming from Samsung. We know Apple sold around 37 million iPhones in the quarter but, as always, we warn that the stats from Canalys don’t include shipped vs sold data. 

Canalys has Samsung at 26.6% of the smart mobile device markets including all three product categories (smartphones, tablets, and notebooks), while Apple trails with just 19.3% percent, matching its percentage of the market by OS. The report said Apple’s 6.7% annual growth for smartphones was its “lowest level since the launch of the original iPhone back in 2007.”