Instagram hits 5M video uploads in first 24 hours, 40 hours per minute during NBA Finals

Yesterday, Facebook unveiled its updated Instagram apps for iOS and Android that now include a new Vine-like video feature for creating 3-15 second long videos with, of course, Instagram-style filters. While there has been some backlash over the decision from a small group of users, it appears that a nice chunk of the service’s now 130 million strong user base are embracing the new video features. As noted by CNET, Facebook has since confirmed that over 5 million videos have been uploaded in the 24 hours since the updated apps were released.

Facebook also notes that Instagram was seeing around 40 hours of video uploaded per minute during the NBA Finals:

At peak, Instagram users uploaded 40 hours of video per minute. The climactic moment came Thursday night as the Miami Heat defeated the San Antonio Spurs during the NBA Finals, the spokesperson said.