Barnes & Noble announced today that it’s launching new apps on iOS (and Android and Roku) for its Nook Video service. The service offers a catalogue of HD movies and TV shows available to purchase or rent, and also lets users view their previously purchased Nook and UltraViolet-enabled movies and TV shows. The launch of the apps on new platforms comes following the company’s announcement in June that it was moving to cut its losses with its Nook tablet line and focus only on its e-readers.

NOOK Video delivers a growing and diverse catalog of favorite HD movies and TV shows from all the major studios, as well as many leading edge independent studios. Titles can be easily purchased or rented from the NOOK Store®with no subscription required. Customers can shop and add new releases, blockbuster movies, popular television shows, classics films and more to their NOOK Library, then instantly stream or download their purchases on NOOK tablet devices or through a NOOK Video App. Additionally, customers can easily shift their viewing experience across their connected devices by starting a movie or TV show on one device and then picking up exactly where they left off on another device linked to their account.

The free Nook Video app is available to download on iPhone and iPad now.

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