According to a report from French Apple blog Mac4Ever, Apple has just dropped the outside public relations company, Rumeur Publique, that it has used in recent years to handle communications with journalists in France. Instead Apple will now be moving its public relations in the country in-house as it does in the US and most other countries. A separate report from Macg.co notes that Rumeur Publique tells them Apple’s decision to move its press relations to an internal team was “not a surprise”, hinting that the transition has been in place while Apple beefs up its internal PR teams in the country. Apple already has its public relations teams located within the company for most countries, but the report notes that PRFection still handles Apple’s PR in Germany.
August 30, 2013