Following today’s iPhone event where Apple unveiled its new colourful “lower-cost” iPhone 5c and the gold iPhone 5s with built-in fingerprint sensor, the competition is already weighing in on what it thinks about Apple’s upgraded smartphone lineup. Microsoft’s Windows Phone Twitter account sent out the tweet above with the headline “5 things Apple didn’t announce today” while promoting Nokia’s Lumia 1020’s 41MP camera.

So what are the five things Apple didn’t announce according to Microsoft? The company’s link takes us to an image of the Lumia 1020 highlighting some of the device’s features including the 4.5-inch AMOLED display, the ability to personalize the device’s start screen, a 41 megapixel sensor with a “reinvented zoom,” and the Nokia Pro Cam to “control shutter speed, focus, and white balance.” While Apple’s new iPhone 5s includes the same 8 megapixel camera as the iPhone 5, Apple has made some major improvements with the addition of a a dual LED true tone flash, a new five-element lens designed by Apple, a F2.2 aperture, a sensor with a 15 percent larger active area, auto stabilization, and bigger 1.5 micron pixels. It’s also added a burst mode that will continuously take photos a rate of 10fps, and the 120fps slow mo mode. The new flash specifically is meant to improve photos taken in low lightning conditions, something Nokia has focused on in past parody ads attacking the iPhone.

Microsoft isn’t the only one commenting on today’s announcement, as Nokia’s own account also sent out the tweet below noting that it did smartphones in various colors before the new iPhone 5c and joking that “Real gangsters don’t use gold phones.”

While Apple did pack some big shiny new hardware features into the iPhone 5s with a fingerprint scanner, much faster A7 processor, and the new “M7” motion co-processor chip, it’s yet to be seen if Apple’s upgrade will be viewed as a minor refresh by the average consumer. One thing is for sure, Apple’s competition will definitely be focusing on the fact that today’s iPhone upgrades did not include a higher megapixel camera or larger display.

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About the Author

Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & He also co-authors 9to5Mac’s Logic Pros series.