Data from Localytics shows that the iPhone 5s appears to be outselling the iPhone 5c by a factor of 3.4. The data is based on examining web analytics from 20M unique iPhone connections to mobile and web apps between launch and 8pm last night.
In less than 3 days, the iPhone 5s and 5c combined now represent about 1.36% of the total numbers of all iPhones activated in the U.S. market across the top 4 carriers AT&T, Verizon Wireless, Sprint and T-Mobile. From the data we are seeing, 1.05% of all iPhones in the United States are now iPhone 5s and just 0.31% are iPhone 5c.
This pattern is unlikely to be maintained in the longer-term: as the higher-end device, the 5s was always going to attract more of the type of people who have to have it now. The 5c, as more of a mass-market device, will likely see initial adoption spread out over a longer timescale.
AT&T appears to have picked up the lion’s share of sales, with Verizon a close-ish second.
A very tiny sample size, but Cantor survey suggests 88% of new iPhone buyers went with the 5S: pic.twitter.com/5mGcFaoSZU
— Jay Yarow (@jyarow) September 23, 2013