Our aim is to make any advertisements you see feel as natural to Instagram as the photos and videos many of you already enjoy from your favorite brands. After all, our team doesn’t just build Instagram, we use it each and every day. We want these ads to be enjoyable and creative in much the same way you see engaging, high-quality ads when you flip through your favorite magazine.
Instagram noted in its announcement that it will allow users to hide ads that they don’t like and also provide feedback to help improve the experience over time.
Last month we reported that Facebook was beginning to test silent, auto-playing video ads in the News Feed, and since Instagram already auto-plays videos, it’s likely its ads will be similar to those being tested with a limited number of users on Facebook: