Apple and China Mobile appear to be taking their newly established partnership and marketing it proudly as the Chinese service provider has devoted a majority of one of its retail locations to the iPhone and iPad line.

PRC and Me shared several photos taken at the retail location showing several ads and marketing material dedicated to the Apple products in a store once dominated by Samsung and other Android handsets.

Prior to today, Samsung and home-grown Android brands have had the world’s largest mobile carrier all to themselves. Now (at least in the store I photographed) a majority of their ad-space has been handed to Apple.

China Mobile and Apple struck the deal earlier this month making way for this week’s launch, and some analysts predict it could attribute 38 million iPhone sales in 2014.

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