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Amazon has officially passed Hulu and Apple in streaming video usage in the US, according to a press release it sent out today citing recent research from Qwilt. Amazon also announced that video streams from its Prime Instant Video service have tripled since this time last year.

Qwlit’s report shows Amazon experience a 94% traffic volume increase of users consuming video since last year and that includes streams from the service to just US broadband subscribers. The report doesn’t specify, however, what video content exactly is being tracked from Apple. Amazon also experienced growth of almost 300% in certain markets. In March of this year, only Netflix and YouTube were able to capture more online video traffic in the US:

Today, only Netflix and YouTube produce more total online video traffic in the US. Amazon”s traffic volumes, as measured by Qwilt in March of 2014, increased by 94% over the previous 12 months. In some US operator networks, between March 2013 and March 2014, Amazon”s streaming video traffic increase was nearly 300%.

Amazon’s press release today follows the announcement of its new Fire TV set top box that will be a direct competitor to Apple TV, Chromecast, and similar streaming hardware. The $99 hardware– another sign its really getting serious about video streaming services– provides access to Amazon’s Instant Video streaming services in addition to popular services like Hulu and Netflix, as well as Android games and an optional game controller.

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