iTunes Radio is once again proving to be one of the destinations for an early listen to unreleased albums from popular musicians. Today, the service added The Black Keys’ upcoming album Turn Blue to its “First Play” lineup, allowing users to stream the entire album for free ahead of its release on May 13.
Previously, iTunes Radio has granted early streaming access to albums from artists like Eminem, Rick Ross, and Pharrell. First Play is one of the ways Apple is attempting to set its own offering apart from competing streaming services like Pandora and Spotify, which don’t currently offer any early-access releases.
You can listen to Turn Blue by opening up the Radio page in iTunes on a computer or the iOS Music app and selecting it from the list of pre-made stations. The full 11-track album is available for pre-order for $10.99. Two songs from the album—the title track and “Fever”—can be purchased and downloaded now for $1.29 each.
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