Screen Shot 2014-05-15 at 1.06.58 PM

Luxury automotive company Bentley is the latest to take advantage of the filming capabilities of the iPhone 5s and iPad Air with a new short film entitled “Intelligent Details”. The four-minute film largely aligns with Apple’s values of design, performance, and technology coming together as it profiles the Bentley Mulsanne (MSRP from $298,000). As the film concludes, it is revealed that it was captured by the camera on Apple’s iPhone 5s and arranged in iMovie on an iPad Air… The latter portion of the film even shows the process and equipment used by the filmmakers with Apple’s technology and additional equipment.

While it’s not an official Apple commissioned film, it certainly does echo the message of content creation using the iPad as illustrated by Apple’s “Your Verse” campaign. It’s also reminiscent of Burberry’s effort to film its London fashion show on the iPhone 5s. Take a look below:

(Via The Loop)

FTC: We use income earning auto affiliate links. More.


Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author