Twitter has taken its mobile application install advertising feature out of beta and it has also taken the service global. Twitter talked about the feature, which allows companies to advertise mobile apps within the Twitter mobile app timeline, earlier this year. The video above explains how the service works. The app install feature can show apps from the App Store and Google Play based on “interest, keyword, TV targeting and tailored audiences” as well as based on “gender, geo, language and mobile platform targeting.” The service allows apps to be installed on smartphones directly via the Twitter app and the Twitter app will even notify users when the app is ready to use.
Twitter explains how advertisers can use the functionality:
We’re excited for you to take advantage of this product suite to drive app installs and engagements with new and existing customers on Twitter. You can set up and run mobile app promotion campaigns directly from ads.twitter.com, or through our Ads API partners, which specialize in managing mobile performance advertising campaigns at scale. To get started, contact your account team or sign up for an account at ads.twitter.com. You can also visit our help center to learn more about creating a mobile app promotion campaign.