Twitterrific for iOS gets a welcomed update today that notably brings the ability to edit tweets with a simple tap of the “more actions” icon. Of course, in order to get around the fact that Twitter doesn’t actually allow editing of tweets, what the function is really doing is quickly deleting the tweet and opening the compose window with original tweet’s text. From there you can quickly edit and share it as fast as possible.
The app also gets a number of other bug fixes and improvements in the version 5.7.2 update available on the App Store now.
In other Twitter news, Twitter announced today on its blog that it’s launching a new mobile app promotion suite that will allow advertisers to promote mobile app installs both on and off of Twitter.
We have developed a full suite of targeting, creative and measurement tools to enable Twitter advertisers to effectively promote their mobile apps. These are being tested in a private beta, and you may have already seen some examples of these app promotions on Twitter. For marketers, this means a rich, native ad unit that combines the best of Twitter Cards and Promoted Tweets. Users can easily install and engage with apps, directly from the Twitter timeline.
While the Twitter Publisher Network will let mobile app devs run campaigns on Twitter with promoted tweets, Twitter is also teaming up with MoPub Marketplace for ads outside of its service. Twitter says MoPub is one of the biggest mobile ad exchanges in the world reaching over a 1 billion unique devices and serving “more than 130 billion ad requests inside Android and iOS applications every 30 days.”
Twitter has already been testing the new mobile app advertising suite with partners such as Spotify, HotelTonight, Kabam, and Deezer that you might have already seen in your Twitter timeline, but today it’s letting all U.S. advertisers sign up to the private beta through ads.twitter.com.