iPhone 5 Launch

Apple retail employees are a great resource for advice on picking your Macs and iOS devices, but info on Apple’s secret launch plans for its biggest product launches of the year, not so much. The information was supposedly relayed during what Apple calls an “all hands meeting” at one of Apple’s stores. MacRumors cites an Apple retail employee for what would seem like a highly unlikely story of the iPhone 6 launching on October 14th.

Apple may be planning to launch the iPhone 6 on Tuesday, October 14 as the month itself will be an incredibly busy one for the company, according to a source that spoke to MacRumors citing an internal Apple Retail Store meeting.

The source notes that a senior Store Leader mentioned October 14th as being an “immense” day for Apple, adding that the whole month of October would be very busy for stores and the company itself. Apple is also said to planning a media event for Tuesday, September 16, coming a month ahead of the device’s launch.

The story seems exceedingly unlikely for two reasons (besides the questionable nature of the source having access to launch details). First, Apple traditionally launches new iPhones on a Friday, with first weekend sales an important early guide to the popularity of a new model. A Tuesday launch would not provide comparable data. Second, Apple usually announces new iPhones around ten days before they go on sale, yet the same source is claiming that Apple will announce the phone in mid-September, a full month before it goes on sale.

October has recently been the time period where Apple has launched its updated iPad lineup

The source also claims the iWatch will be announced the same month, alongside Yosemite, new iPads and new Macs.

Given the unlikely timings and the fact that the source is basing all this on claimed statements by a relatively junior employee we can’t put much stock in this. Our own sources have told us previously that Apple is tentatively planning to announce its new iPhone in mid-September.

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About the Author

Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

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