IfoAppleStore drew our attention to the fact that Apple is opening its third Dutch retail store on Saturday, in Den Haag (The Hague). Apple’s existing stores in the Netherlands are in Amsterdam and Haarlem.
While Amsterdam is the official capital of the Netherlands, Den Haag is where the country’s government is based, being home to its parliament and Supreme Court. The Hague is best known for the International Criminal Court, where war crimes and crimes against humanity are heard …
Apple recently obtained a European trademark for the design of its stores, and has been busy updating everything from the visuals through the organizational structure to the customer service approach of its retail store network.