New iTunes Pass credit refill service now available in United States and several other countries

itunes-pass2

Yesterday Apple rolled out its new iTunes Pass service to Japan, allowing users to use a Passbook card to add credit to an iTunes account from an Apple Retail Store. Starting today, the offer is also available in the United States and Australia. Users in Canada, Germany, and the UK are also reporting seeing the feature, though it’s not officially listed on Apple’s website for those countries just yet.

To take advantage of this new program, you need to use the iTunes Store app on an iOS device to obtain an iTunes Pass. You can get one of these by tapping the “Redeem” button at the bottom of the home page within the app. To use the card, you can visit an Apple Retail Store and ask a specialist to help you add credit to your account. The specialist can then scan the barcode on the Passbook card to immediately add credit to your account.

Read more

Apple debuts iTunes Pass in Japan, allows Passbook-based iTunes credit refills at Apple Stores

itunes pass

Apple today has launched an interesting new service for iTunes Store, App Store, and iBookstore users in Japan with iPhones and iPod touches. The new service, called iTunes Pass (no, not that iTunes Pass), allows users to go to an Apple Store in Japan, purchase credit in-store for the iTunes Store, App Store, and iBookstore, and have that money immediately applied to the Apple ID account instead of needing to receive a gift card and enter a redemption code…

Read more

Basel Apple Store opens to crowds as Apple promotes upcoming Edinburgh location

BsVeLMMCYAAq6GL.jpg-large

In line with last week’s announcement, Apple’s fourth store in Switzerland opened this weekend in Basel. The store, like most Apple Stores, opened to significant crowds and Apple handed out commemorative shirts to celebrate. The interior of the store appears like most Apple Stores, and the location already has been equipped with the new interior visual design:

Read more

Court approves European trademark on Apple Store design as 38th UK store set to open

store

You’d probably recognize that you’d walked into an Apple Store even if both logo and products were covered: the signature wooden tables, glass frontage and glass staircase would give it away. Apple successfully trademarked its store designs in the U.S. last year, and a European Union court has today approved a similar trademark application in Europe …  Read more

Apple hires Patrick Pruniaux, VP of Tag Heuer Sales and Retail, for iWatch marketing

d353ef06

Earlier today, the CEO of Tag Heuer revealed to CNBC that Apple has hired one of the watch-makers sales directors. However, the company did not announce the name of this “director” or the person’s exact position. A source directly familiar with the Apple hire confirmed that the Cupertino-based company hired Patrick Pruniaux late last month. Pruniaux is not just any “Sales Director:” he was the Vice President of Sales and Retail, a major loss for Tag Heuer and a significant hire for Apple in the run up the launch of the Apple smart watch in October. Pruniaux is pictured in the photo above (second person from the right), and his LinkedIn profile reveals his impressive work in jewelry and watch marketing:

Read more