Apple to grow retail stores in China from 15 to 40 within two years, says Cook

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Tim Cook noted during Monday’s earnings call that Apple was “investing like crazy” in China, but he took the opportunity of his current visit to the country to put a specific number on the company’s retail expansion plans: it will open 25 new Apple Stores in Greater China within the next two years. Greater China includes both Hong Kong and Taiwan.

Speaking to local media, Cook also said that China would in time become Apple’s biggest market, reports the WSJ …  Read more

Bose headphones and speakers no longer available from Apple Online Store

Eddy Cue and Jimmy Iovine at Code Conference via Re/code

It was reported last week that Apple would soon stop selling Bose headphones and speakers at its Apple Store locations. Previously, a variety of Bose headphones and speakers were demoed at each Apple Store location and available for purchase there and online. All Bose speakers and headphones have since been completely removed from sale through the Apple Online Store and several Apple Retail Store locations we’ve contacted have confirmed Bose inventory is no longer available.

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Apple Store goes down to get ready for pre-orders of the new iPads

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The online Apple Store is down as Apple readies the site to take pre-orders of the new iPad Air 2 and iPad mini 3.

The iPad Air 2 is 18% thinner than the original Air, adds Touch ID, M8 motion-sensing chip and an AX8 processor that Apple says is 40% faster than the previous model. It also has camera and wifi improvements, and is available in gold …  Read more

Retina iMac now available for purchase as Apple Store comes back online following keynote

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The Apple Store online is back up following today’s event and there are a bunch of new products to check out. The new iMac with Retina 5K display is now available for purchase starting at $2499 for the base model. The updated Mac Mini is also available with prices ranging from $499 to $999.

If you’re more interested in the new iPad models announced today, you can check out pricing and configuration info for the iPad Air 2 and iPad mini 3 before ordering starts tomorrow. Older iPad models are still available at reduced prices as part of an ever-expanding lineup of tablets.

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Apple reportedly dropping Fitbit wearables from its retail stores

Apple Watch fitness

According to Re/code, Apple may soon drop the Fitbit health tracking devices from its retail stores. The report lacked a specific reason for Apple planning to no longer carry Fitbit bands but noted Fitbit’s lack of support for HealthKit on iOS 8 so far as well as Apple’s own fitness tracking device plans with the release of the Apple Watch in 2015.

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Apple Pay setup detailed & retailers begin training as service launches at Apple HQ

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The launch of Apple Pay, Apple’s NFC and Touch ID-based mobile payment solution, is upon us. Apple has begun preparing for the launch by kicking off Apple Pay training programs for its own group of retail store employees and by working with retailers to prepare for the debut later this month. The training materials, shared by a reliable source, for the Apple Pay launch at Apple retail stores have also detailed some new specifics regarding the Apple Pay setup and transaction processes both on customer iPhones and in Apple retail stores…

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Apple reportedly removing Bose products from retail stores as NFL bans & Bose sues Beats

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Bose headphones and audio products could soon get the boot from Apple retail stores, according to a report from MacRumors citing “a reliable source.”

While Apple’s acquisition of Beats would seem like the obvious reason behind replacing the many Bose headphones and speakers currently used with iOS and Mac demo units, the report also claims that Apple will be removing Bose products from store shelves in addition to the demo units. Read more

Second Apple Store in Turkey appears to be nearing completion

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Apple’s second retail store in Turkey appears to be finally nearing completion, as Apple branding has been added to the black cladding on the storefront in photos posted by Apple Toolbox as the company confirmed its plans to open the store.

Apple opened its first store in the country back in April, on the European side of the city, first announced during a meeting between Tim Cook and President Abdullah Gül. Istanbul straddles the European and Asian continents, and the second store is located in the Asian side, in a shopping mall called Akasya …  Read more

Tim Cook visits Palo Alto Apple Store for iPhone 6 launch as Angela Ahrendts welcomes Sydney

Apple’s leadership is out in full force today for the iPhone 6 and iPhone 6 Plus launch across the globe.

Apple CEO Tim Cook has been spotted at the company’s local Apple Store in Palo Alto, California, to be a part of the crowd and watch the new iPhone debut. Cook reportedly joked with the crowd saying he got the new iPhone several months ago. As evident by Twitter, the Apple CEO has shared in the excitement by taking selfies with the crowd.

On the other side of the world, Apple’s recently appointed SVP of Retail and Online Stores Angela Ahrendts helped kick off the new iPhones launch in Sydney, Australia, where the iPhone went on sale at 8 am local time several hours ago.

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This is Apple’s retail store gameplan for iPhone 6/Plus launch

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The big day is almost here. After months of speculation, a momentous keynote from Tim Cook, and record preorders, the iPhone 6 and 6 Plus will officially hit store shelves this Friday. Apple is going to great lengths to ensure that Friday runs smoothly for its customers and employees.

We’ve tracked down Apple’s retail gameplan so you’ll know what to expect on launch day including what percentage of iPhones Apple Stores are required to hold back, refreshment times (Starbucks usually) and Personal Setup details …
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Apple’s employee reservation system seemingly excludes iPhone 6 Plus, lends weight to short supply rumors

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Apple has advised store staff that those working overnight or morning shifts on Friday will be able to reserve an iPhone 6, but not a 6 Plus, if a tweeted photo is genuine (and we have evidence it is). This would lend further weight to longstanding rumors and overwhelming evidence that the 5.5-inch model would be in short supply …  Read more