Apple Store ▪ August 28

AAPL: 113.29

0.37
Stock Chart

Apple is continuing to tweak its Apple Watch showroom experience within Apple Stores. Upon the initial rollout of the Apple Watch in April, Apple Stores installed large glass tables as a showcase for the different Apple Watch variations. Customers could test drive the Apple Watch via a demo unit connected to an iPad mini or try it on at a series of try-on stations. Following a pilot program across select Apple Stores across the world, Apple has now begun a widespread rollout of a new Apple Watch testing program called Mobile Try-On, according to Apple Retail employees.

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Screenshot 2015-08-28 09.22.31

Apple is planning to retire its long existing One to One training program within Apple Stores on September 28th, according to a memo sent this week to Apple retail employees. One to One launched in 2007 as a $99 per year subscription program where a Mac user could make appointments with a “Creative” at an Apple Store to learn more about using their Mac and creating content with either consumer or professional applications. Apple cites “fewer customers” signing up for One to One as the reason behind the service’s upcoming closure:

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Apple Store ▪ August 26

AAPL: 109.69

5.95
Stock Chart

Apple Store ▪ August 25

AAPL: 103.74

0.62
Stock Chart

While Apple has been mostly mum on the numbers behind Apple Watch sales so far, Best Buy is standing behind the iPhone maker’s general message that the Apple Watch has been a hit with customers. The electronics retailer started selling Apple Watches this month in select stores, first in the United States and later in Canada, and today Best Buy’s CEO Hubert Joly said Apple Watch demand has been “so strong” both online and in stores as the retailer plans to carry the smartwatch at even more locations. expand full story

Apple Store ▪ August 24

AAPL: 103.12

-2.64
Stock Chart

Apple has once again distanced itself from its past efforts in order to market its new Apple Music streaming service. The company has begun promoting the service using a unique geofilter in the popular Snapchat messaging application. The geofilter has showed up in select areas of Los Angeles, including at The Grove mall where an Apple Store is located.

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In her latest video to retail store employees, Apple Senior Vice President of Retail and Online Stores Angela Ahrendts discusses upcoming deeper integration of business sales across Apple Retail Stores as well as new back to school sales tactics for the Apple Watch. Currently, sales to small and medium-sized businesses via Apple Stores are mostly handled by a small group of specialized employees. Ahrendts says that she wants all employees to “own” business sales in order to provide a better experience to business customers.

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