cbs-all-access

Just one day after HBO announced that it would be offering a web-only subscription at some point next year, CBS has played leap-frog by announcing the immediate availability of a $5.99/month web & app subscription offering on-demand access to almost all content.

CBS All Access will offer subscribers thousands of episodes from the current season, previous seasons and classic shows on demand, as well as the ability to stream local CBS Television stations live in 14 of the largest U.S. markets at launch.

CBS All Access is available beginning today at CBS.com and on mobile devices through the CBS App for iOS and Android.

Cable companies have long shied away from offering access to popular, current programming without demanding that you sign-up to cable access first. But broadcasters now seem to be recognizing that it isn’t just cord-cutting that threatens their existing models, it’s also ‘cord nevers’ – young people who simply aren’t signing up for cable subscriptions in the first place, preferring to get their TV fix online … 

NordVPN

Speaking to the NY Times, CBS Corporation CEO Leslie Moonves has clearly seen which way the wind is blowing.

Everybody is talking about it. It is an important part of our future. Our job is to do the best content we can and let people enjoy it in whatever way they want. The world is heading in that direction.

The service isn’t quite live – you have to wait one day before getting access to episodes of current prime-time shows – and doesn’t quite live up to the all-access label, as it doesn’t (for now, at least) include NFL games … but it comes close.

CBS All Access includes the following programming, with more to be added in the coming months:

  • Full current seasons of 15 primetime shows with episodes available the day after they air.
  • Unprecedented ability to live stream local CBS stations in 14 of the largest markets at launch, with more to be added as affiliates join the new service.
  • Full past seasons of eight major current series, including THE GOOD WIFE, BLUE BLOODS and SURVIVOR.
  • More than 5,000 episodes of CBS Classics, including every episode of STAR TREK, CHEERS, MACGYVER, TWIN PEAKS and CSI: MIAMI.
  • Access to exclusive additional content for CBS Television’s biggest special events, such as THE GRAMMY® AWARDS, THE ACADEMY OF COUNTRY MUSIC AWARDS and THE VICTORIA’S SECRET FASHION SHOW.
  • Ability to stream the BIG BROTHER 24/7 Live Feeds service for no additional fee when the show returns next summer.
  • Advertising-free environment for all CBS Classics

CBS says that access via ‘other connected devices’ will follow, suggesting that it may soon be available on Apple TV.

You can sign-up for the service here (with a one-week free trial available), and read the full press release below. Access to the service is only available within the USA.

CBS Press Express | CBS BRINGS PROGRAMMING DIRECT TO CONSUMERS WITH NEW MULTI-PLATFORM DIGITAL SUBSCRIPTION SERVICE

For $5.99 Per Month, “CBS All Access” Delivers Full Seasons of Current Primetime Shows,

Leading Daytime and Late Night CBS Programming, and Thousands of Episodes from CBS’s Library of Classics

New Service Also Offers Live Streaming of Local CBS Television Stations In 14 of the Largest U.S. Markets, with More to Come

NEW YORK – Oct. 16, 2014 – CBS Corporation today announced the launch of CBS All Access, a new digital subscription video on demand and Nielsen-measured live streaming service for the CBS Television Network. CBS All Access will offer subscribers thousands of episodes from the current season, previous seasons and classic shows on demand, as well as the ability to stream local CBS Television stations live in 14 of the largest U.S. markets at launch.

CBS All Access is available beginning today at CBS.com and on mobile devices through the CBS App for iOS and Android. The service allows fans to watch more CBS programming online and on mobile devices, while introducing yet another monetization window for the Company’s industry-leading content. CBS All Access will be available on other major connected devices in the coming months.

“CBS All Access is another key step in the Company’s long-standing strategy of monetizing our local and national content in the ways that viewers want it,” said Leslie Moonves, President and CEO, CBS Corporation. “This new subscription service will deliver the most of CBS to our biggest fans while being additive to the overall ecosystem. Across the board, we continue to capitalize on technological advances that help consumers engage with our world-class programming, and we look forward to serving our viewers in this new and exciting way.”

For $5.99 per month, CBS All Access includes the following programming, with more to be added in the coming months:

Full current seasons of 15 primetime shows with episodes available the day after they air. Unprecedented ability to live stream local CBS stations in 14 of the largest markets at launch, with more to be added as affiliates join the new service. Full past seasons of eight major current series, including THE GOOD WIFE, BLUE BLOODS and SURVIVOR. More than 5,000 episodes of CBS Classics, including every episode of STAR TREK, CHEERS, MACGYVER, TWIN PEAKS and CSI: MIAMI. Access to exclusive additional content for CBS Television’s biggest special events, such as THE GRAMMY® AWARDS, THE ACADEMY OF COUNTRY MUSIC AWARDS and THE VICTORIA’S SECRET FASHION SHOW. Ability to stream the BIG BROTHER 24/7 Live Feeds service for no additional fee when the show returns next summer. Advertising-free environment for all CBS Classics. CBS All Access offers an even more robust viewing experience on CBS.com, the #1 network website across platforms (comScore), and the CBS App, which has been downloaded more than 10 million times.

Jim Lanzone, President and CEO, CBS Interactive said: “Our focus is to develop the best cross-platform video experience possible. We want our audiences to be able to watch CBS’s industry-leading content live and on demand whenever and wherever they want. CBS All Access delivers on that promise by giving our audience not only more CBS content, but also more ways to watch in a seamless user experience. We’ve integrated the service into our existing offerings and look forward to bringing it to all major digital platforms – including additional connected devices – in the coming months.”

CBS All Access brings thousands of episodes to digital platforms, making it simple for fans looking for more CBS content to get it via one easy-to-use, multi-platform service.

Marc DeBevoise, Executive Vice President, Entertainment, Sports and News, CBS Interactive added: “Through CBS All Access, we are enabling our biggest fans to tap into CBS’s content – including the current seasons of many of the biggest shows on television – and bring it to existing and new audiences alike. CBS All Access reflects our efforts to distribute as much of our leading content as possible on new platforms in ways that are strategically sound and provide additional value to our audiences.”

The ability to live stream local CBS stations through CBS All Access was built in close collaboration with CBS’s owned and operated stations. Syncbak, in which CBS has a minority investment, powers the delivery and geo-targeting of the live feeds to in-market subscribers. At launch, live streaming will be available in CBS’s 14 owned and operated markets, including: New York City, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Boston, Detroit, Minneapolis, Miami, Denver, Sacramento, Pittsburgh and Baltimore, with more to be added.

Peter Dunn, President, CBS Television Stations said: “With video consumption habits changing all the time, it is very important that we continue to provide the best local news, entertainment and sports via a service like CBS All Access. Television stations have been the fabric of local broadcasting for 75 years, and today’s announcement is part of paving the way for the next 75. We are extremely pleased to be a part of this exciting new service, and look forward to reaching a whole new set of viewers in our major markets across the country.”

Non-subscribers will continue to have access to the most recent current episodes of CBS programming on CBS.com, select CBS Audience Network partner sites and through the CBS App. Programming will be available the day after the shows air on TV, with an eight-day delay on mobile devices for primetime series only.

To sign up for CBS All Access, visit: http://www.cbs.com/allaccess

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