A new report from Bloomberg today claims that Apple is considering $10-$15 month plans for its upcoming music streaming service while the company approaches high-profile artists to get exclusive content.

The report today follows our own report last month that Apple was planning to relaunch its Beats Music streaming service at its WWDC event in June. At the time we noted that Apple was considering a $7.99 price point, but today’s report suggests Apple could go with paid tiers ranging from $9.99/month for a single user to $14.99/month for a family account.

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Apple is also said to be approaching high-profile artists in order to land exclusive content for the new service. Some of those artists include Florence and the Machine, Taylor Swift, and “more than a dozen other artists,” according to Bloomberg.

Apple is thought to have even more competition in that arena as Jay-Z launched a competitive service called Tidal last month, tapping many big name artists to promote and release exclusive content for the service.

A recent report claimed that Apple exec and music industry bigwig Jimmy Iovine was attempting to lure artists away from making deals with Tidal, while Kanye West reportedly said he passed on “a multimillion dollar partnership with Apple” in a new profile published today. It’s unclear if his comments were related to Apple’s much anticipated upcoming music service, which we noted in our original report will be based on technology Apple acquired from Beats Music.

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