Screen Shot 2015-06-16 at 7.19.09 PM

Apple this evening has launched a new Reserve & Pickup system for Apple Watch customers in the UK, Australia, and other countries as they change to June 17th. Earlier today it was reported that Apple Watch would soon be available in retail stores and this development is a step towards that for customers. Apple’s webpage for Reserve & Pickup says that Apple Watch models are available by reservation in retail stores, although availability will still be sparse and limited to select variants of Apple Watch.

The Reserve & Pickup system allows customers to reserve a desired case and band combination online and then go to their local Apple Store to view the selection in-person before completing the purchase. Customers have only a certain window of time to pick up their selected items before they are returned to stock. Users can also only book one reservation at a time.

It appears likely that the new Reserve & Pickup system, which we initially reported on in March, will go live tomorrow, June 17th in the U.S. The online Apple Store in the United States now says “Buy Now” when referring to Apple Watch, whereas it previously said “Buy Exclusively Online.” An Apple support employee also this evening said that starting tomorrow, customers will be able to reserve and pick up Apple Watch in retail stores.

Since its launch, Apple Watch has been available exclusively online due to inventory shortages.

FTC: We use income earning auto affiliate links. More.

Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Chance Miller

Chance is an editor for the entire 9to5 network and covers the latest Apple news for 9to5Mac.

Tips, questions, typos to