sa-market-share

Strategy Analytics has issued its latest estimates of global mobile phone shipments, and reports that Apple’s market share climbed from 8.2% in Q2 2014 to 10.9% in the same quarter this year. Apple revealed in its latest quarterly earnings that it saw iPhone sales climb 35% year-on-year to 47M units.

The research firm said that Apple’s dramatic growth in iPhone shipments contrasted strongly with an overall industry growth rate of just 2% … 

Huawei was the other big winner, seeing its shipments grow almost 50% to 30.6M units, overtaking Microsoft (which incorporates the Nokia-designed Lumia) to become the third-largest mobile phone vendor in the world.

Samsung retained the number one slot, but saw its market share slip from 22.3% to 20.5% on disappointing Galaxy S6 sales. Samsung earlier revealed an 8% drop in profits, the fifth year running it has reported a decline in profitability.

As ever, market share is of only secondary interest to Apple, which chases profits rather than sales. A recent report suggested that Apple took 92% of all profits for the entire smartphone industry.

FTC: We use income earning auto affiliate links. More.


Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Ben Lovejoy's favorite gear