Adobe Social

Adobe announced almost one year ago that it had acquired the team behind the popular image editing app Aviary, and since then the iPhone app has picked up Adobe ID support for syncing editing supplies with Creative Cloud and joined the Creative SDK. Now Adobe is tying Aviary’s tools like text adding and filter adjustments to Adobe Social — which lets social media managers publish content with simple workflows — thanks to tighter Adobe Creative Cloud integration. Adobe highlights what Aviary integration with Social will mean for users:

These editing tools will be available on the mobile app inline with the image capture and publishing workflow and will allow busy social teams to: – Quickly create beautiful, fun photos using hashtags, memes, filters, and image cropping – Eliminate blemishes with a single tap – Stylize shots with adjustable professional effects – Get crafty with stickers and frames – Go viral with drawing tools, vignettes, and more

For non-Adobe Social users, the integration through the Adobe Creative Cloud SDK with Aviary is similar to if Twitter or Facebook added a feature-packed photo editor right in the app, and for brand managers Adobe Social puts Facebook, Twitter, and other services next to important analytics and other useful information for publishing content online.

Adobe also shared that its modular Publish Anywhere feature within Social is hitting general availability after being offered in beta so far. Along with its move to general availability, Publish Anywhere is picking up a couple new enhancements, Adobe says, including support for posting Twitter video and multi-image posts.

Publish Anywhere is gaining the new features mentioned above in Adobe Social starting today, and Adobe says it expects the mobile app update to be released before the end of the month.


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