Etsy has long been an online marketplace for unique, often handmade items available directly from their creators, but a new feature of the app will connect shoppers with nearby sellers in the real world. The new Etsy Local feature, available from within the Etsy iOS app, will alert users when they are close to a seller’s real world location, including pop-up shops, flea markets, craft fairs, and local stores.

Sellers will just have to add their local store and event information in order for it to appear for app users. For users, this is how it works within the app:

When a shopper opens the Local tab in the app, recommended nearby retailers and events are tailored to their tastes, based on shops and sellers they have previously engaged with, through favoriting, purchasing, and browsing. Buyers can also discover great new places to shop by viewing local boutiques that carry Etsy merchandise — just one more way to support local communities online and off.

You’ll find the new Local feature on the app’s home page on both your iPhone and iPad, and you’ll be able to view store info and navigate to local shops and events from within the app.

You can access the new Etsy Local feature through the Etsy app for iPhone and iPad.

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