Mitsuru Homma, CEO of Japan Display has suggested that Apple is planning for a big launch of the next iPhone. Speaking to Reuters today, the executive said that the display panel manufacturer’s “biggest client” keeps asking for more units ahead of next week’s September 9th event.
The move doesn’t come as a big surprise—Apple does want to have enough units to sell when the phone launches next month—but interestingly, Homma notes that despite many companies seeing declines in smartphone sales in many large markets, Apple seems totally unfazed.
Homma also possibly hinted at the presence of Force Touch in the new displays, commenting that there was “difficult technology” involved in creating them.
The upcoming “iPhone 6S” will support a number of new features, including a Force Touch-capable display and improved cameras. Photos of the display panel and other parts have already leaked, and one enterprising YouTube user even claims to have collected and assembled the parts into a semi-working device. While the phone was previously rumored to be available in pink, more recent reports make it seem likely that this will instead be an Apple Watch-like rose gold.