As expected, the Apple Store has gone down ahead of Apple’s Hey Siri event later today at 10 AM PST. Although we don’t expect the iPhone, iPad Pro or Apple TV to be available to buy today, the site will return with information about the new products after the presentation is over. There is a chance that Apple’s updates to Apple Watch — new band colors and a new gold Sport watch — may be available immediately.

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With the recent redesign of, integrating the shop directly into the store, some had expected the icon Apple Store is down trope to change. However, it seems like Apple has decided to preserve this tradition as is, with the same ‘We’ll be back’ message. You can see the announcement as soon as you navigate to one of Apple’s ‘shop’ pages. The homepage, and some other product info pages, remain as normal.

Catch all the announcements from the event live on 9to5Mac, starting at 10 AM PT.


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