To help with the international refugee crisis happening right now, Apple and the band Imagine Dragons have collaborated on an exclusive charity single, called “I Was Me” ($1.29). All proceeds of the song sales go to the UN Refugee Agency to support relief efforts. In addition, SAP will be donating an additional 10 cents per download for the first 5 million iTunes downloads. The Imagine Dragons track is exclusive to iTunes and available worldwide.
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“The refugee crisis is incredibly urgent in terms of the number of vulnerable people being affected every single day. As a band we wanted to get involved and decided to partner with SAP and Apple to try and make a difference,” said Dan Reynolds, lead singer of Imagine Dragons. “‘I Was Me’ is a song about trying to regain your life, which is exactly what millions of people are going through right now. Whether it is by downloading this track or by other means, we hope people everywhere recognize the severity of the situation and find a way to assist these families in desperate need.”
Apple VP Lisa Jackson has shown her support publicly on Twitter. The charity appeal is part of a wider ‘One4 Project’ which benefits UN Refugee Agency, directly contributing to aid efforts for Syrian refugees fleeing their homes and partaking in very risky journeys across the Mediterranean. You can learn more about the project here.
The charity single is not Apple’s only public charity effort for the refugee crisis cause. Apple is continuing to invite direct Red Cross donations through iTunes and the App Store. In an internal company email, Tim Cook announced an employee donation matching program for the relief efforts. The company has also made an outright substantial donation to relief agencies which provide humanitarian aid to refugees in Europe and around the Mediterranean. Cook said that Apple is dedicated to improving human rights worldwide.