While early reviews of the new Apple TV are somewhat muted, Apple isn’t finished yet. It has confirmed to Buzzfeed that the new device will add Siri support for Apple Music from the beginning of next year.
This means that using the Apple TV remote control, people will be able to say, “Play ‘Hotline Bling’” or “Play the newest Taylor Swift album,” and Siri will take it from there.
Reviewers have praised Siri’s universal search feature, which allows system-wide searching for video content, and the box will now be capable of carrying out similar searches for music. The move should be good news for Apple as well as for its customers …
By extending Siri search for music to the TV platform, it provides an additional incentive to hand over the cash for an Apple Music subscription. Apple recently revealed that so far 6.5M users are paying for the service at the end of their three month free trial.
The new Apple TV has started shipping, and we learned yesterday that it will also go on sale in Apple’s retail stores as of tomorrow.
Siri has already been spotted trying to encourage customers to sign up to Apple Music.