Apple redesigns Siri with new features in iOS 7, introduces iOS in the Car

Jordan Kahn

Apple’s head of iTunes Eddy Cue is live on stage during Apple’s WWDC 2013 keynote presentation today and just unveiled a brand new, revamped version of Siri that includes a lot of new features on top of a redesign that fits in with the rest of the new look for iOS 7. It also announced a new service dubbed “iOS in the car” that will bring more functionality to the consoles of some vehicles through a partnership with several car manufacturers. The integration will allow you to place calls, have more control of Siri, and view maps, much of which we already revealed leading up to today’s event.

As for Siri, the app now has an all new voice and users will also have the ability to change the voice between male and female. New highly quality voices in both male and female will initially be available only in English, French, and German, but Apple plans to add more over time. That’s not all, however, Siri is also getting a bunch of new features and integration with other web services such as Wikipedia.

Eddy Cue noted during his demo of the redesigned Siri that you’ll now be able to control a lot more functions on your iPhone with Siri, such adjusting the brightness of your display, enabling Bluetooth, or playing a voice mail. The just unveiled iTunes Radio will also have Siri integration.

Microsoft is happy about Apple’s decision to include Bing web results (and not Google) in Siri for iOS 7. 

Siri will also be able to answer a lot more questions in iOS 7, which is in part thanks to the integration of new web services including Wikipedia, Twitter (to view Twitter account updates through Siri), and web search results from Bing.

The new in-car features through ‘iOS in the car’ will be arriving in vehicles from several car manufacturers in 2014.  Read more

Apple claims Google Now infringes Siri patents as it adds Galaxy S4 to ongoing Samsung patent suit

Jordan Kahn

Galaxy-S4-Samsung

Earlier this month we noted that Apple was asking courts to add the Galaxy S4 as an infringing device in its ongoing patent dispute with Samsung in California. Now, Apple has officially filed a motion (via FossPatents) outlining five patents infringed by the Galaxy S4 and another two Siri related patents infringed by the device’s Google Now voice controlled search feature.

Apple had previously claimed that the Android Google search box feature on Samsung devices infringed the same patents, but is now moving to have Google Now included alongside the S4. Excerpt from Apple’s filing below: Read more

Swype VP confirms talks with Apple on revolutionary keyboard technology

Jordan Kahn

Swype-keyboard-iOS-nuanceWe reported earlier this week over on our sister site 9to5Google that the extremely popular Swype keyboard was now available for Android users on Google Play. Unfortunately its arrival came after the implementation of the similar Gesture Typing feature that Google introduced in Jelly Bean. While we know Swype owner Nuance has a pretty tight relationship with Apple through its voice recognition technology being used in Siri (although Siri’s co-founder told us Apple could “likely replace Nuance without too much trouble”), a Swype exec has now confirmed the company has had talks with Apple over its revolutionary keyboard tech.

iFans points us to a Reddit AMA with Swype Vice President Aaron Sheedy where the executive confirms discussions with Apple have taken place: Read more

Apple and Yahoo in active discussions regarding increased partnership for Siri data, search

Mark Gurman
jony-ive-marisa-mayer

Yahoo’s Mayer and Apple’s Ive at dinner

Apple and Yahoo are in active discussions regarding increasing their partnership, according to The Wall Street Journal. While the report does not provide any true specifics regarding what an increased partnership could entail, the report notes that discussions have surrounded increased Yahoo integration into Siri. Additionally, Yahoo is reportedly exploring ways to reduce Apple’s reliance on Google for web search functions.

Data from Yahoo Finance and its weather site already come preloaded onto iPhones and Yahoo data like sports stats help power Apple’s voice-activated “assistant” Siri. But the companies continue to discuss new arrangements, including possible deals to get more content from Yahoo Sports and Yahoo News, among other Yahoo Web properties, preloaded onto Apple devices or available through an expanded partnership with Siri, one of these people said.

Apple and Yahoo have had a lengthy history in terms of iPhone/iOS-related partnerships. Yahoo was the first third-party email service to be integrated into the iPhone Mail app with free push email technology. In fact, one of Yahoo’s founders joined Apple co-founder Steve on stage at the Macworld 2007 iPhone announcement to discuss the partnership (video). Yahoo is also a Safari web search option and a data source for weather, stocks, sports data for iOS applications and Siri…

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‘iPhone 5S’, cheaper iPhone to come in multiple new colors, July announcement?

Mark Gurman

Screen Shot 2013-04-09 at 5.49.27 PM

According to Macotakara, new colors will be one of the more visible features of Apple’s next-generation iPhone models. According to a new report from the Japanese website, Apple’s iPhone 5 successor, already dubbed by some as the “iPhone 5S,” will come in three additional colors on top of the already existing black/slate and white/silver designs found on the iPhone 5.

It seems that it will have gossiped if the 5-color lineup of low-priced edition iPhone is carried out until now, but iPhone 5S may be 3 colors added to 2 colors of iPhone 5 1 color somehow. However, the informed sources did not tell about the kind of detailed color.

The site also claims that Apple’s already-rumored cheaper iPhone will come in five colors, but the report does not specify if this is five colors in addition to the black and white models or including the black and white options. Multiple analyst reports have previously claimed that Apple’s next iPhones will likely come in new colors.

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Nuance launches ‘Voice Ads’ platform to bring a Siri-like experience to mobile advertising

Jordan Kahn

If Nuance gets its way with the just announced ‘Voice Ads’ mobile advertising platform, soon every mobile ad could include Siri-like functionality that lets you communicate with and ask questions about the product being advertised.

Nuance, the company behind the voice recognition module now used in Apple’s Siri, today announced a new project to bring its voice recognition technology to the mobile advertising world. The basic concept of the new platform, which Nuance made available through an SDK for advertising companies, is to bring a two-way, interactive conversation to mobile ads. As highlighted by Nuance in the video above, ads that implement the Voice Ads platform will allow users to engage in a Siri-like conversation with an advertisement:

Nuance Voice Ads gives mobile advertisers and creative agencies an opportunity to go beyond the limitations of the four-inch mobile device screen and create a conversation with consumers through the power of voice recognition. Voice Ads finally creates an opportunity for brands to deepen the relationship with their consumers, with targeted interactive ads that deeply engage their core audience – much in the way that the world’s most popular mobile personal assistants have deepened consumers’ relationship with their mobile phones.

In the demo above, Nuance shows an advertisement for a fictional deodorant brand that uses a magic 8-ball theme to answer any question that users might have. The ad of course ends in a pitch for the product in question, as you might expect. Other ads could allow users to ask specific questions about a product’s release date or specs…
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