Following his interviews centered around the new Apple TV, Apple’s SVP of software and services Eddy Cue has now sat down with CNN’s Brian Stelter to discuss the News app the company launched alongside iOS 9. In the interview, Cue and Stelter discuss a variety of points surrounding News, including Apple’s main goal with the app, the expansion to additional countries, and revenue sharing.
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Cue stated that the main reason Apple created a pre-installed app for reading news is because it’s something “everyone uses everyday.” Cue elaborated that Apple only pre-installs apps that it thinks users want and will use on a daily basis.
“We’ve only created the apps that we think everyone uses every day… We really wanted to create a single app that all customers could go to, to read all their news — no matter what they are interested in, no matter what topics, no matter what publications they want to follow — and get that experience that they’re used to with our products, where it looks beautiful, it’s really easy to read and yet it provides all the content available around the world.”
When asked about revenue sharing between Apple and publishers, Cue explained that publishers can choose to sell their own ads and keep 100 percent of the revenue, or have Apple sell them, in which case Apple will take a 30 percent cut. Cue said Apple benefits from News by “creating a great application on our devices,” implying that the goal is not monetary in Apple’s eyes.
Cue also explained that by launching its own News app, it allows journalists to do what they do best and not have to worry about developing a standalone app. Specifically, Cue noted that News allows small publishers to share their stories with the world.
“I absolutely believe in that. It was one of our main goals when we were building Apple News. We thought of things from, you know, even church newsletters to a stamp club… A lot of those organizations today still print and mail, which is even more expensive.”
Stelter then asked Cue about expanding News to more countries, specifically China. The Apple executive revealed that the company is working on a version of the app that it hopes to launch in China soon, explaining that Apple has a great relationship with China and isn’t facing any hurdles in its expansion.
Cue explained that Apple is not looking to employ journalists at all, but rather build technologies and a platform on which journalists can share their writing.
“It’s not in our plans at all. Again, we try to focus on what we do really well. We build technologies and we know how to do that really well. We think there are great journalists around the world and we want to empower those journalists to get their content right to the customer.”
The video version of the interview can be seen below. Cue ends the interview by stating that Apple appreciates “great journalism more than rumors,” while going on to state that journalism is very important and that Apple wouldn’t “trade it for anything in the world.”