As expected, Taylor Swift’s 1989 World Tour documentary is now available exclusively on Apple Music. Apple and Swift announced the partnership last weekend, marking a continuation of the growing relationship the two parties have developed since the launch of Apple Music this summer.
The 1989 World Tour film was filmed primarily in front of 76,000 fans during her stop at ANZ Stadium in Sydney on Nov. 28. The film features the entire performance of Swift’s show that night, as well as a variety of other footage. There are backstage clips from the entire tour, clips of rehearsals with the plethora of artists Swift brought out during the tour, and interviews with Swift and other members of her entourage.
Furthermore, Swift has completely taken over the “New” tab in Apple Music. As you can see in the image above, the New tab shows nothing besides the pop star’s music and videos in celebration of the documentary’s release. Apple has done this a few times in the past, most recently with the release of Coldplay’s new album, but never to this extent.
Taylor Swift and Apple have had a blossoming relationship since the introduction of Apple Music. It all began when Apple announced wouldn’t pay artists for the 3 month free trial period, which prompted Swift to write an open letter to Apple asking the company to respect artists. Apple executive Eddie Cue then responded with a tweet announcing that Apple would change its policy, leading Swift to release 1989 exclusively on Apple Music.
Taylor Swift’s 1989 World Tour documentary is available now exclusively to Apple Music subscribers. View the trailer below:
[tweet https://twitter.com/taylorswift13/status/678447702296821760 align=’center’]
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Apple sure does love its mundane, mainstream music.
And me too.
Why does music have to be from an obscure group that few know of for it to be enjoyable? What’s wrong with enjoying both the well known and lesser known?
Well, factually speaking, if we use your terminology only “few know” of the lesser known, therefore not many people are out there enjoying it. I would say in light of the post I’ve already made, that’s wrong. Additionally, the fact that very end-spectrum words such as “obscure” are brought into the fray in response to Don’s post is interesting, but I have observed the kind of view from some that if it isn’t all encompassing and bigger than Jesus, it’s “obscure”, which, beyond not always even being true, subliminally also stands for “bad”, “not worth hearing”, etc………… have you taken the time to consider this and the fact that what we have here is the polar opposite of “think different” and every step the digital music revolution has made over the past decade+ ? This is like people moving to Mars because they don’t like politics, and then electing a president.
Because it’s sh*t.
I thought the some thing too, at first. Then again, Apple’s strategy has always bent aim for the popular market and not cater to other less-popular segments. If diversity can fit their desires then that makes it all the better but Apple aims for the meaty part of the market with little concern for the less-popular segments. Look how well aiming for 100% of the market has worked for Microsoft.
beats the shit out of the Beatles.
I agree with the mundane and mainstream part but Apple does give a lot of exposure to indie music and movies on the front page of its music and movies sections of its store, far more than any other service.
Sorry not everyone shares your enlightened taste in music – I bet your playlists are the best!
Great tour! Taylor Swift is amazing and was a great partnership for Apple…
“Furthermore, Swift has completely taken over the “New” tab in Apple Music. As you can see in the image above, the New tab shows nothing besides the pop star’s music and videos in celebration of the documentary’s release. Apple has done this a few times in the past, most recently with the release of Coldplay’s new album, but never to this extent.”
More than a little tacky, and certainly anti-progress; one would assume at this point in the game, 15 years into the digital music movement, we don’t still want the SAME EXACT THING (a very specific tiny window of music being shoved down our throats at the expense of everything else) that the ancient FM bastions provide. Apparently some believe otherwise. :(
…what’s your point?
It’s not the whole freaking tour though. We don’t get to see her actually perform with any of the amazing guests she had, just freaking clips!! I want to see the whole thing!!! :'( whyyyyyyyyy :'(
Apple Royally screwed this one up! way to go guys! So it’s not available on the new AppleTV in any way. it’s trapped inside the lame Apple Music App where you cannont AirPlay it to an AppleTV, and really take take home this screw up… they trap the video inside a 3″ cover-art window within the music app and it can’t be maximized even… so I’m sitting here on a 12.9″ iPad Pro watching a 3″ tiny window…. Great job boys!
It shows up on my 4th gen Apple TV but the music app doesn’t allow me to maximize the screen or do PIP which is lame.
Hmm….. Just watched it on ATV4
It’s definitely curious that full screen mode is not allowed, but I don’t think it was a screw-up. I’m leaning towards it being done intentionally in order to drive actual purchase of the concert at some point, with the additional incentives, including full screen mode. Either that or buy an AT4 for full screen mode. Same end result: added profits for both Apple and Taylor getting her cut as well.
Recommend watching her Beats1 interview under the “New” tab of AM. Smart girl. And looking insanely sexy af, too. Never really found her attractive before, but found myself having a hard time focusing on what she was saying. Yowza.
I was in an Apple store this last Friday and the promo for this is the screen saver on every single display in the place. It would be difficult to go into one of their stores and not know they have something going with Taylor Swift.
I love you taylor swift…………..
Apple really did screw this one up — not only is it PITA to Airplay from any device to your Apple TV, they also failed to launch a decent App for the Apple Music service as to easily access content using existing iTunes account. See options below — hope this helps.
How to get 1989 Live World Tour to play on Apple TV
Option 1: Adjust resolution on Mac so you can Airplay concert to Apple TV
1. Open iTunes on Mac and subscribe to Apple Music (1989 World Tour comes with subscription)
2. Launch 1989 World Tour page in iTunes. (Link: https://itun.es/us/WrjT_). Any attempts to airplay will fail due to resolution error.
3. Change screen resolution settings for Mac to 1024 x 640 using app of choice. I use SwitchResX to easily adjust resolution settings — link to download here: http://www.madrau.com/srx_download/download.html
4. Once resolution has been adjusted on Mac, concert can be successfully viewed via Airplay on Apple TV.
Option 2: Merge iCloud/Apple Music accounts so you can view on existing Apple TV
1. Open iTunes on apple device and subscribe to Apple Music (1989 World Tour comes with subscription)
2. Launch 1989 World Tour page in iTunes. (Link: https://itun.es/us/WrjT_)
3. On bottom right, click three dotted share button and choose “Add to Playlist”. This is where I was stopped by iTunes and prompted by a request to merge my iCloud music library to the Apple Music subscription. You must choose yes and merge your accounts to make this work.
4. Once your accounts are merged, click three dotted share button and choose “Add to Playlist”. Create a playlist for item so it is easily accessible in iTunes library.
5. On Apple TV:
Go to Settings -> Accounts and confirm the same Apple ID is signed in for iCloud, iTunes and App Store.
Go to Settings -> Apps -> Music -> iCloud Music Library and turn ON
6. Go back to home screen on Apple TV and open Music App. Concert should be available in Recently Added/Playlist tabs.
Note: You may still experience low resolution w/ Option 2.
Plays perfect on ATV4! Not sure what the whinings about…
I think some people forget to mention they have an old school iTunes account pre iOS days they buy music and apps through, and an iCloud account for data syncing…why? I don’t know. My mom does it. (Post above yours goes into a long rant and suggests this could be the case.)
I had friends over and made plans to spend the night watching this…. Fail!! Only can watch it on my iPad Air. Can’t find a way to AirPlay
She found a new boyfriend that is not perfect again?…
Why not just put it on the iTunes store for, like, $5 or $10 or whatever floats your boat. Then nobody has to wait for it to load (as I am doing right now, and may I add it is taking f-o-r-e-v-e-r) and it would get bought enough times to make the same amount of money. Most of the people watching it are using the free trial anyway. I’m not impressed. However, I love Taylor Swift and the idea of experiencing her show again is awesome :)
Apple is ticking me off with the Airplay restrictions. Can not send this video to ATV or screen share from the mac to the atv. Apple Music has really turned me off to apple. That and Error 53. : ) Fail