Attendees at this year’s Tommy Hilfiger New York Fashion Week show won’t have to be pulling out any physical invitations or even their smartphones to check-in to events this year thanks to a partnership with GPS Radar. Attendees instead will be able to use the newly updated GPS Radar Apple Watch app to view event invitations, RSVP to the events, and get a view on the fashion week’s calendar.
Fashionista reports that even though Hilfiger is the official launch partner of the app, anyone will be able to use their Apple Watch in conjunction with GPS Radar to check-in to the multitude of events taking place. Attendees at the London, Milan and Paris’ fashion weeks will also be able to benefit from the new system.
This isn’t the first time Apple has gotten some spotlight with the Apple Watch in the world of fashion. A little over a year ago, the Watch was being shown off behind glass during Paris’ Fashion Week, and last year the iPhone 6s Plus’ camera was taken for a test drive during the NYFW with Vogue’s team. Apple also released the Hermès collection online after having limited retail availability for the fashion-focused collection.
Fashion GPS Radar is available for free in the App Store and is compatible with iPhones and Apple Watches.