The 58th Annual Grammys are broadcasting tonight and thanks to CBS All Access, nearly anyone can watch it for free without a cable subscription or TV set. The show starts at 8PM ET, with a pre-telecast red carpet show at 7PM ET. Viewers can catch the show on CBS’s site, or by using the iOS or Apple TV app. Here’s how to do it for free:
New subscribers to CBS’s All Access can get a free week trial in preparation for tonight’s show using their current Apple IDs. While CBS’ CEO has declined that there have been recent talks with Apple about a streaming TV service, the current state of CBS’ All Access is as close as a user can get today.
This is CBS’ second major broadcast event they will be streaming, after this year’s Super Bowl 50. Having traditionally cable-oriented live events accessible through streaming has helped to bridge the gap many cord-cutters felt in previous years. By making these live events viewable on so many platforms, not only is CBS increasing their viewership reach, but they are providing data to the oft-missed Nielsen ratings that so many networks rely on.
To get ready for the show tonight, be sure to download the CBS app onto your Apple TV or iOS device. I found that the quickest way to create a CBS All Access account was right from the ‘Settings’ screen within the app. From here, a user can select ‘Sign In/ Purchase/ Restore’ and then select ‘Start Your One Week Free Trial’. The app will use your currently registered Apple ID to start the free trial, which it will then automatically charge $5.99 at the end of the week. Users are also able to link current CBS accounts to the new subscription so that they may use it access the live show online with their computers.
Remember, if you’re not happy with the overall CBS subscription, the cancellation process is very similar to canceling Apple Music.
Also Be sure to keep an eye out on the @CBSThisMorning’s Twitter account as Apple Music takes over it for the Grammys.
Will you be streaming the Grammys tonight using the Apple TV, iOS device, or your computer? How do you think this benefits or takes away from a traditional cable subscription in terms of experience or value? Does CBS streaming the Super Bowl 50 and 58th Annual Grammys signify a better or worse future for cord cutters? Let us know in the comments below, we’d love to hear your thoughts.
The CBS iOS and Apple TV apps are available for free in the App Store, and CBS’s All Access streaming is available for $5.99/month. The monthly price includes over 7,500 CBS episodes on demand, and the ability to watch CBS live in select markets. New users to the platform are able to get a one week free trial, perfect for tonight’s Grammys.