The day has finally come for Instagram’s skeuomorphic, iOS 6-style icon. Starting with Instagram version 8.0, the Facebook-owned photo sharing social network has a new, flat icon that’s radically different from the previous version and fits in with the iOS 7 and beyond aesthetic on iPhones.
Instagram has updated its family of apps including Layout, Boomerang, and Hyperlapse. The new version of Instagram also includes the black and white user interface we recently saw being tested. The update is live on the App Store now.
Today we’re introducing a new look. You’ll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form.
You’ll also see updated icons for our other creative apps: Layout, Boomerang and Hyperlapse.
We’ve made improvements to how the Instagram app looks on the inside as well. The simpler design puts more focus on your photos and videos without changing how you navigate the app.
The Instagram community has evolved over the past five years from a place to share filtered photos to so much more — a global community of interests sharing more than 80 million photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become.
Thank you for giving this community its life and color. You make Instagram a place to discover the wonder in the world. Every photo and video — from the littlest things to the most epic — opens a window for people to broaden their experiences and connect in new ways.
Here’s how the new black and white interface looks:
And here’s how the old and new iPhone and Apple Watch icons compare:
Finally, there’s a video to tell the story:
Instagram is available for free from the App Store.