Macy’s partners with Apple to begin selling the Apple Watch this holiday season

Following Apple’s announcement of the Apple Watch Series 2, department store Macy’s announced today that it will soon begin to sell Apple’s wearable in its retail stores. According to a report from Fortune, Macy’s will open an Apple Store within its flagship location at Herald Square in New York City, while the Apple Watch will also come to all of the chain’s “top buildings” for the holiday season.

President and CEO-designate Jeff Gennette told Wall Street analysts on Thursday that Macy’s signed a deal with Apple AAPL -2.61% to open an Apple store within its 1 million square-foot flagship at Herald Square in New York. Not only is Macy’s the first department store to host one of the tech giant’s emporia, but it will also be able to sell the Apple Watch at more than 180 stores in time for the Thanksgiving to Christmas rush.

“It will be in all of our top buildings for the holiday season,” said Gennette, who will take the reins in early 2017 from longtime CEO Terry Lundgren.

The Apple Watch will come to more than 180 Macy’s locations before the holiday shopping season kicks off in November. It’s unclear at this point what models Macy’s will sell, but with the essential death of the Apple Watch Edition, the luxury market will be targeted likely with the new ceramic model.

Incoming Macy’s CEO Jeff Gennette made the announcement today speaking to Wall Street analysts. The department store has been facing slowing sales recently and hopes the Apple partnership will help bolster its numbers. Yesterday, Apple noted that it was making more money off of Apple Watch than any other watch manufacturer aside from Rolex.

Macy’s announced last month that it would be closing 100 of its locations in early 2017. This announcement followed the closure of 40 locations earlier this year. With these closures, Macy’s now has fewer than 650 locations.

In the past, the Apple Watch has been available at retail stores such as Target and Best Buy, as well as a handful of various boutiques and pop-up locations around the world. The Apple Watch Series 2 will go up for preorder tomorrow and be fully available next week on Friday, September 16th.

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