Apple has been ramping up its advertising for Apple Watch on social media going into the holidays, and today that’s continuing with new super short clips showcasing the Series 2 model in action.

The premise is the same across each ad: someone unwraps a brand new Apple Watch Series 2 then instantly steps into action. Go Ride and Go Surf are the latest to join the continuing collection, one focusing on cycling with the other on surfing. Previous ‘Go’ ads for the Apple Watch Series 2 have included Go Play, Go Run, Go Dance, and Go Out.

Apple Watch Series 2 doubled down on fitness tracking and workout features while keeping the same design as the original model. The new model is swim proof with support for swim tracking, includes a built-in GPS for tracking outdoor workouts with the iPhone, and a brighter display increases outdoor visibility.

For more on Apple Watch Series 2, check out our initial review plus our post-review tidbits.

Check out the new ad spots below:

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