Apple today has sent out an email update to members of its affiliate program about launching improvements to the iTunes Affiliate Resource pages and also a change to the commission rates.
Apple is lowering affiliate payouts from apps and their in-app purchases to less than half of the original commission rate. For many, this means a negative impact to yet another revenue stream.
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Today’s change sees the 7% commission rate, drop down to 2.5%. This reduction will impact a lot of those on the affiliate program. Previously, the 2.5% commission rate only applied to the Japan store for apps and in-app purchases. This change brings the rate down to 2.5% across the globe. The lower rate only applies to apps and in-app purchases; content like music, movies, and books are unaffected and will remain at the 7% rate.
Updates on Commissions
Starting on May 1st 2017, commissions for all app and in-app content will be reduced from 7% to 2.5% globally. All other content types (music, movies, books, and TV) will remain at the current 7% commission rate in all markets. We will also continue to pay affiliate commissions on Apple Music memberships so there are many ways to earn commissions with the program.