Data from App Annie shows that the average smartphone owner spends 2 hours and 15 minutes a day using apps – the equivalent of one month a year. The average person has 60-90 apps installed on their phone, using around 30 of them each month and launching 9 per day.
Utilities and Tools led the way thanks to numerous pre-installed apps, such as Safari on iOS and Google on Android. After pre-installed apps, some of the largest categories by average apps used are Social Networking, Communication, and Social. This underscores the continued importance of social categories to marketing efforts for all types of apps.
The time spent using apps varied dramatically depending on the type of app …
Dating and Productivity apps saw the highest average sessions per day with around four. Finance and Productivity users spent less than one minute per session in these categories.
Interestingly, iPhone owners play 30% fewer games than Android users. Currently, iOS apps generate more revenue than Android ones despite the far smaller number of iPhone owners, though this is expected to change this year. Apple has recently extended more flexible pricing options to European countries following price increases.
A report back in February said that the average U.S. iPhone user spent $40 on apps last year, downloading 33 new ones.
I’m probably an outlier, working from home and using many more Mac apps than I do iOS ones, though going in for a smart home in a fairly big way has significantly increased my app usage, with nine apps just devoted to that.
What about you? How many apps would you estimate you launch in a typical day, and how much total time do you spend using them? Please take our poll, and share in the comments the apps you spend most time using.
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