A clever ad campaign for Alzheimer’s Research UK – a charity working to prevent, treat and cure dementia – generated more than two million ad impressions, says the agency behind it. The campaign saw the Shazam app apparently having difficulty remembering the names of songs …

AdWeek says the purpose of the campaign was to highlight the fact that Alzheimer’s doesn’t just affect seniors, it can hit people as young as 40.

“The Day Shazam Forgot” was a collaboration in which Shazam appeared to have trouble remembering the songs people asked it to identify. When the app finally “remembered” the track, users were driven to a call to action about Alzheimer’s disease and invited to donate to the cause.

The one-day campaign led to more than 5,000 people visiting the charity’s donation page, though the piece doesn’t reveal how much was raised. You can check out the charity’s work here.

Imagine how successful the same approach could be if Siri started forgetting things for a day (cue obvious jokes) …

Via The Verge

FTC: We use income earning auto affiliate links. More.


Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Ben Lovejoy's favorite gear