Swedish furniture company Ikea has been building Qi wireless chargers into some of its furniture since 2015, but with the iPhone 8 and upcoming iPhone X creating a big new market, it has chosen a clever/cheeky way to make Apple fans take note …

As The Verge reports, it’s running a series of ads which play on some of Apple’s most famous marketing slogans.

Apple’s “This changes everything” mantra has become the “This charges everything” ad campaign, while “Think different” is now “Link different.”

There’s also ‘One more thing … it’s also a lamp’ as well as one phrase Apple didn’t use but perhaps should have done: ‘Apple juice.’

Ikea sells a range of wireless charging products from its own standalone pads from $30 through desk & table lamps to a home office unit for $399. It’s not quite alone in doing so, but almost.

I’m a big fan of Ikea’s approach. To me it makes great sense to build charging pads into furniture, hiding the wires from sight. It’s something I hope other furniture companies will adopt. But if you prefer standalone chargers, Apple’s decision to adopt the Qi standard means you have plenty of options.

Check out 9to5Mac on YouTube for more Apple news:

FTC: We use income earning auto affiliate links. More.

Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

Ben Lovejoy's favorite gear