Apple this evening has shared a new video offering a look into the development process that led to the creation of the Portrait Lighting feature on iPhone X. The video shows how Apple used the “art of portraiture” to come up with the technology…
Apple explains that it worked with photographers and image makers to study lighting principles and advanced machine learning to create the Portrait Lighting feature. In the video, you see Apple working to create a picture in a professional studio with professional equipment, and then recreating it using just the iPhone X.
Apple also showcases Portrait Lighting with the front-facing camera on the iPhone X, which lets users take killer pictures of themselves without anyone’s help.
Here’s Apple’s description for the new video:
Take a look behind the iPhone X and discover the process we went through to create Portrait Lighting
We studied the art of portraiture from paintings to photographs. We worked global image makers and the world’s best photographers, combing timeless lighting principles with advanced machine learning, to create an iPhone that takes studio-quality portraits without the studio.
Apple’s marketing for the iPhone X has highlighted Portrait Lighting in the past. The company touts that Portrait Lighting allows users to create “dramatic lighting effects” on their iPhones. The feature, exclusive to the iPhone 8 Plus and iPhone X, is still in “Beta” mode with improvements happening over time.
Watch Apple’s video below. What do you think of Portrait Lighting? Have you found it useful or gimmicky? Let us know down in the comments!
More iPhone X videos:
- Apple’s latest ad touts iPhone X selfies w/ help from Muhammad Ali
- Apple’s new iPhone X ads highlight Face ID in the dark, Animoji karaoke, and more
- Apple hypes iPhone X Portrait Lighting photography in ‘A New Light’ ad
- Apple’s latest iPhone X ads showcase Face ID, Portrait Lighting, more
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