Strava, the popular activity app for tracking workouts and competing with other athletes has launched an all new paid tier today. Replacing Stava Premium is “Summit” and it offers the option to buy individual upgrade packs at a lower price or subscribe to a bundle.

Announced in a press release, Strava has refreshed its membership with the new Summit update to better meet the specific needs of the variety of athletes that use the app. The company’s CEO, James Quarles, shared more about the ‘pack’ approach.

Summit Packs are designed to better tailor and personalize our features to members’ needs. Whether your goal is returning from injury or training for your first marathon, Summit Packs provide the performance tools you need along the way.

Strava’s Summit membership includes the flexibility to subscribe to all three packs (training, safety, and analysis) for $8/month or $60/year (same pricing as previous Premium option) or the ability to pick one pack for $3/month or $24/year. This introduces a more affordable way to tailor the app to your needs at a lower price.

Here’s how the company describes the training pack:

Focused on goal setting and metrics, the Training Pack is suited for all types of athletes, whether preparing for a race or just getting in better shape. Features include Training Plans; Real-Time GPS Tracking for smartphones; Custom Goals by time, distance, power or segment to stay motivated; Race Analysis to break down pace fluctuations and splits; Filtered Leaderboards by age and weight; and breakdowns of KOM and PR attempts on athletes’ favorite Strava segments.

The analysis pack provides details on pace zones, lap data, and more:

the Analysis Pack allows members to get the most out of any device they connect to Strava. Detailed insights include Workout Analysis to visualize pace zones and lap data for workouts; Fitness and Freshness to assess the impact of workouts over time and track whether it’s time to race or rest; Live Segments to compete against personalbest efforts or others in real time; Power Analysis to decode power meter data and assess performance and fitness; and Relative Effort to help athletes train consistently and stay in the sweet spot for safely building fitness.

Lastly, the safety pack:

The Safety Pack helps members plan adventures on (or off) well-traveled routes, enjoy unique visualizations with Personal Heatmaps and stay safe while exploring. With Beacon, Summit members select safety contacts who get to see where they are during an activity in real time on a map – and if they’re running late because they’re still hanging out at the coffee shop or because they’re stuck on the side of the road and need help.

Strava is a free download from the App Store with the advanced membership features described above starting from $3/month.

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Michael Potuck

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