[Update 4/12: 9to5Mac is giving away free copies of Tim Cook: The Genius Who Took Apple to the Next Level. Details below!]
There’s a new behind-the-Apple-scenes book coming to shelves next month. The author of Jony Ive: The Genius Behind Apple’s Greatest Products now has his sights set on Apple’s CEO with the follow-up nearly five years later.
Leander Kahney is back with another unbelievable Apple executive biography called Tim Cook: The Genius Who Took Apple to the Next Level. The latest tale won’t land until next month on April 16th, but here’s what you can expect:
The death of Steve Jobs left a gaping void at one of the most innovative companies of all time. Jobs wasn’t merely Apple’s iconic founder and CEO; he was the living embodiment of a global megabrand. It was hard to imagine that anyone could fill his shoes–especially not Tim Cook, the intensely private executive who many thought of as Apple’s “operations drone.”
[…]
Drawing on access with several Apple insiders, Kahney tells the inspiring story of how one man attempted to replace someone irreplacable, and–through strong, humane leadership, supply chain savvy, and a commitment to his values–succeeded more than anyone had thought possible.
The book will go behind-the-scenes on Apple’s battle with the FBI over the San Bernardino shooter’s iPhone and Tim Cook’s strong position on privacy, Cook’s effort to shift Apple’s effect on the environment as a company, and how his values and lessons learned at IBM and beyond have influenced his leadership at Apple, leading the company to be the first trillion-dollar valued business, and more, based on insider access.
Pre-order Tim Cook: The Genius Who Took Apple to the Next Level from $13.99 ahead of its release on April 16th on Amazon or Apple Books.
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