Apple showed photos from retail stores in Shanghai, China, and Tokyo, Japan. It’s likely that more photos will follow as stores open in other countries.
AirPods Pro went on sale on Wednesday, October 30, around the world. AirPods Pro join the AirPods family and feature Active Noise Cancellation, Transparency mode, sweat and water resistance, and superior, immersive sound, in an all-new lightweight, in-ear design.
The shots show both window displays and customers trying out the new in-ear headphones.
Lines for iPhones are largely a thing of the past these days, thanks to online reservations, but the company did manage to generate a queue of people for the new AirPods in Shanghai – shown here against one of the spectacular window graphics used to promote the next-gen devices.
Apple has the headphones paired to demo phones.
Check out more in-store photos of AirPods Pro in the gallery below.
Below is Apple’s press release from earlier in the week announcing the new AirPods.
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“AirPods are the best-selling headphones in the world. The one-tap setup experience, incredible sound and iconic design have made them a beloved Apple product, and with AirPods Pro, we’re taking the magic even further,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “The new in-ear AirPods Pro sound amazing with Adaptive EQ, fit comfortably with flexible ear tips and have innovative Active Noise Cancellation and Transparency mode. We think customers are going to love this new addition to the AirPods family.”
AirPods Pro join the existing AirPods line in delivering an unparalleled wireless audio experience. Each model uses advanced technology to reinvent how people listen to music, make phone calls, enjoy TV shows and movies, play games and interact with Siri. The magical setup experience customers love with today’s AirPods extends to AirPods Pro. By opening the charging case near an iOS or iPadOS device and giving it a simple tap, AirPods Pro are immediately paired to all the devices signed into a user’s iCloud account, including iPhone, iPad, Mac, Apple Watch, Apple TV and iPod touch.
AirPods revolutionized the wireless audio experience with a breakthrough design, and now AirPods Pro take it even further with a new class of lightweight, in-ear headphones engineered for comfort and fit. Each earbud comes with three different sizes of soft, flexible silicone ear tips that conform to the contours of each individual ear, providing both a comfortable fit and a superior seal — a critical factor in delivering immersive sound. To further maximize comfort, AirPods Pro use an innovative vent system to equalize pressure, minimizing the discomfort common in other in-ear designs. AirPods Pro are sweat- and water-resistant, making them perfect for active lifestyles.
Active Noise Cancellation on AirPods Pro uses two microphones combined with advanced software to continuously adapt to each individual ear and headphone fit. This removes background noise to provide a uniquely customized, superior noise-canceling experience that allows a user to focus on what they’re listening to — whether it’s a favorite song or a phone conversation.
The first microphone is outward-facing and detects external sound to analyze environmental noise. AirPods Pro then create an equivalent anti-noise that cancels out background noise before it reaches the listener’s ear. A second inward-facing microphone listens toward the ear, and AirPods Pro cancel remaining noise detected by the microphone. Noise cancellation continuously adapts the sound signal 200 times per second. Immersive Sound
AirPods Pro deliver superior sound quality with Adaptive EQ, which automatically tunes the low- and mid-frequencies of the music to the shape of an individual’s ear — resulting in a rich, immersive listening experience. A custom high dynamic range amplifier produces pure, incredibly clear sound while also extending battery life, and powers a custom high-excursion, low-distortion speaker driver designed to optimize audio quality and remove background noise. The driver provides consistent, rich bass down to 20Hz and detailed mid- and high-frequency audio.
Transparency mode provides users with the option to simultaneously listen to music while still hearing the environment around them, whether that’s to hear traffic while out for a run or an important train announcement during the morning commute. Using the pressure-equalizing vent system and advanced software that leaves just the right amount of noise cancellation active, Transparency mode ensures that a user’s own voice sounds natural while audio continues to play perfectly.
Switching between Active Noise Cancellation and Transparency modes is simple and can be done directly on AirPods Pro using a new, innovative force sensor on the stem. The force sensor also makes it easy to play, pause or skip tracks, and answer or hang up phone calls. Users can also press on the volume slider in Control Center on iPhone and iPad to control settings, or on Apple Watch by tapping on the AirPlay icon while music is playing.
The size and performance of AirPods Pro are made possible by a revolutionary system-in-package (SiP) design with the Apple-designed H1 chip at its core. The H1 features 10 audio cores and powers everything from sound to Siri. The extremely low audio processing latency of H1 enables real-time noise cancellation, delivers high-quality sound using adaptive technology and responds to hands-free “Hey Siri” requests — all at once.
AirPods Pro feature the same great battery life as AirPods with up to five hours of listening time. In Active Noise Cancellation mode, AirPods Pro deliver up to four and a half hours of listening time and up to three and a half hours of talk time on a single charge. Through additional charges from the Wireless Charging Case, AirPods Pro deliver over 24 hours of listening time or over 18 hours of talk time.2 Charging is as simple as placing the AirPods case on a Qi-certified charging mat or using the Lightning port while on the go.
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